Apple iPhone 12 Pro Max

You can’t stop progress. You accelerate it.

An A14 Bionic chip that far outperforms all other smartphone chips. A pro camera system that revolutionizes low-light photography—even more dramatically on the iPhone 12 Pro Max. And Ceramic Shield, which quadruples drop performance. The first impression is excellent. Just wait until you see what’s next. 

Pro camera system:
Night mode makes a striking debut on the wide and ultra-wide cameras. And it shines brighter than ever in low-light conditions. LiDAR enables Night mode portraits. As for the wide camera, it lets in 27% more light, for infinitely more detailed and sharper photos, day or night. 

iPhone 12 Pro Max. Unrivaled devices.
Larger than ever, the iPhone 12 Pro Max expands the capabilities of its pro camera system. The 47 percent larger sensor and larger pixels dramatically increase the amount of light that reaches the wide camera. A new optical image stabilization (OIS) system stabilizes the sensor rather than the camera itself, so even if your hand is a little shaky, your shots are perfect. And the new 65 mm telephoto lens lets you zoom in even closer to capture the nuances of a face. 

Night portraits, dreamlike photos.
Night mode portraits taken with the wide-angle camera display vibrant colors and a superb bokeh effect that highlights illuminated buildings, city lights… In short, everything that shines in the background. Even with a single, modest light source, LiDAR and the A14 Bionic chip manage to reproduce every pattern and texture of foreground elements, preserving the original colors of the room. 

Enhanced Portrait mode. The art of precision.
On iPhone 12 Pro, machine learning shines brighter than ever, making subjects stand out even more from their surroundings. And creative controls let you adjust background blur or facial lighting. 

Artificial intelligence has an eye for detail.
Smart HDR 3 automatically refines highlights, shadows, and contours. Even in midday sunlight, you perceive every detail of a face and a gradation of shadows that extends to total black. Smart HDR 3 captures all the magic of the golden hour, bringing out the texture of rock while faithfully reproducing the subtle shades of blue in the sky. 

Photographed with the iPhone 12 Pro Max.
The 2.5x optical zoom of the 65mm telephoto lens lets you get closer to your subject while remaining at a distance. 

The larger pixels of the wide-angle camera help reveal the most intricate patterns, the most subtle textures, and the most unexpected details in your photos, even when the light is a little harsh. 

The colors are remarkably accurate, such as the transparent reds of the garment and the saturated hues of the neon lights in the background, and this is true in almost all lighting conditions.